Apple has allegedly been working on its own version of the electric/autonomous car for the past few years. Unfortunately, ‘Project Titan’ leader, Steve Zadesky is leaving the company for personal reasons according to the WSJ. Zadesky, a 16-year veteran of the company, worked on the iPhone and iPod before taking charge of Apple’s super-secret (but not really that secret because we all know) car division. Before joining the tech company, he worked at Ford.
Apple has been hiring scores of automotive engineers from Tesla, Mercedes Benz and others to bulk up its yet-to-be announced automotive division. The company reportedly has a ship date of 2019. But, as the WSJ notes, that timeframe could be an internal one and not when the vehicle will be available to the general public.
Whatever the reason for Zadesky’s eventual departure, it’ll be a blow to the company. Getting into the automotive world from scratch is tough enough. Losing the person that tried to make that a reality, is going to make it even tougher.
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